The National Museum of Egyptian Civilization will host the first-ever “World Art Forum” in Egypt
In January 2022, the National Museum of Egyptian Civilization will host the largest international contemporary art event, the World Art Forum (WAF). The WAF is the first of its kind and adopts the Sustainable Development Goals (SDGs) at the center of its mission.
The event will take place from January 15 to 19, under the auspices of the Ministries of Culture, Planning and Economic Development, Tourism and Antiquities, Emigration and Expatriates, Environment and the Department of Cairo tourism.
The World Art Form will be held in partnership with the United Nations Representative Office in Egypt, the National Museum of Egyptian Civilization and the New York International Contemporary Art Society. Organized by Sheranda World Art and Jupiter Commz, the event aims to marry the SDGs and contemporary art in line with and to celebrate Egypt’s Vision 2030.
Egypt’s Vision 2030 is a national program launched in February 2016 by the cabinet of President Abdel Fattah al-Sisi. It is an ambitious undertaking that has set eight sustainability goals to be achieved by 2030, in line with the United Nations Sustainable Development Goals and the Sustainable Development Strategy for Africa 2063.
Contemporary artist and President of Sheranda World Art and WAF, Randa Fouad strives to “bring together artists from around the world to spread a message that elevates the importance and value of art by playing a key role in the dissemination and raising awareness of social issues, exchanging ideas and experiences on a sustainable future of which we are all a part.
Shereen Badr, co-founder and CEO of Sheranda World Art and CEO of the World Art Forum, said in a press release that they aim to “emphasize the concept of continuity and sustainability of which we are all a part”.
Considering the importance of raising awareness, Mr. Salah El Din Aloui, President and CEO of Jupiter Commz (organizing partner of the World Art Forum) notes that public relations plays a key role in the “proper understanding of art contemporary – a universal language – and its close relationship with sustainable development.
The forum will feature exhibitions, cultural institutions and artists from over thirty nations. For five days, the event will project a visual world with galleries presented by European, Asian, African, North American and Australasian cultural hubs.
A wide range of artistic events, debates and dialogue sessions will be organized in the hope of “building[ing] a global network of artists and development partners.
The event secured sponsorship from Tatweer Misr, Ramsco Trading and Distribution, as well as Oman Air. He promises to promote cultural dialogues and strengthen “Egyptian and Arab cultural identity by highlighting their capacity for creativity and innovation”.
Learn more about the World Art Forum here.
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