The Municipality of Athens has joined the Pantheion University to improve the quality of life in Greek capital and promote the city as an attractive tourist destination.
According to a cooperation protocol signed between the mayor of the city, Kostas Bakoyannis, and the rector of Panteion, Christina Koulouri, the municipality, through the Athens Destination Development and Management Agency (EATA) and the Athens Partnership Initiative, will work with the university to develop strategic communications (branding) and digital marketing programs to promote the Greek capital as an attractive destination for residents, visitors, entrepreneurs and investors.
The two parties will also exchange their know-how and research experiences on issues related to the quality of life in the city.
“Panteion University is an academic institution that belongs to the urban environment of Athens and will develop strategic collaboration with the municipality for the organization of joint educational activities, public events, as well as projects for the benefit of its students,” Koulouri said.
Green solutions for Athens
The collaboration between the municipality and the university also includes the design and development of pilot solutions for green, sustainable, climate-neutral and innovative cities.
“These projects are essential and necessary because they broaden our horizons and – thanks to valuable know-how – help us in key areas to improve the city for Athenians,” Bakoyannis said.
The agreement also offers the possibility for Athenians to participate in the process and submit their proposals for urban regeneration and the modernization of public space in Athens.
According to the mayor, the municipality will use its experience from its participation in international networks of cities such as the C40 and the network of 100 resilient cities.
Opportunities for university students
Panteion students will also have the chance to participate in the Athens Digital Lab, the municipality’s technology innovation lab offering digital solutions and pilot programs for new products and services aimed at improving life in the city.
The municipality will also provide opportunities for graduate and postgraduate students to participate in internship programs within its organizations, while the Panteion Lifelong Learning Center will develop educational programs for municipal executives.
In addition, joint educational activities and public cultural events will be held in the city through the cooperation of the municipality and the Panteion University Choir.
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