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Community transition marketing project completed at 100 Mile House


The 100 Mile House District has completed its Community Transition Marketing Project.

According to the Director of Economic Development and Planning, Joanne Doddridge, the project was to refresh some of the municipality’s communication and marketing tools, with the overall goal of improving attraction materials for visitors, residents and the district’s investments in order to better position the municipality to respond to the transitions. The project had three key components, namely the creation of a new tourism website, the development of a digital resettlement guide and the creation of a series of investment opportunity profiles.

Doddridge says the relocation guide is shared with employers to help them with their recruiting efforts. “We know there is a serious labor shortage at 100 Mile House for all skill levels,” Doddridge said. vibrant.”

The updated tourism website is already in use, and South Cariboo Visitor Center Manager Julie Gilmore says she has received positive feedback on both attractiveness and functionality. “It’s a professional product that meets the expectations of visitors, and our partners are delighted to be part of it.”

Investment Profiles will help target and respond to investment demands, and these industry sectors complement the opportunities cited in Economic Development Strategy 2021 and beyond.

The project was carried out with funding from the Marketing Initiatives program of the Northern Development Initiative Trust.


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