Brand Dubai and Dubai Municipality review creative proposals presented by participants in the Joint Park Redesign Initiative


Brand Dubai, the creative arm of the Dubai Government Media Office (GDMO), and the Municipality of Dubai held a meeting to review the creative proposals presented by the selected participants to redesign 10 public parks in the emirate.

The meeting, held at GDMO in the presence of Her Excellency Mona Al Marri, CEO of GDMO, aimed to help the 30 attendees align their designs with the city’s broader vision of urban redevelopment and the needs of the community.

Her Excellency Mona Al Marri, Managing Director of GDMO, said: “We are constantly seeking to involve young people in projects that help improve the urban environment of Dubai in accordance with the Dubai 2040 Urban Master Plan, which aims to make Dubai the best city in the world to live in. We were extremely impressed with the proposals that were submitted by the Emirati professionals chosen to participate in the overhaul of the public parks. Participants, which include architects, interior designers and event planners, were able to add new dimensions of creativity to the project in their efforts to create attractive spaces that attract more visitors and enhance the sustainability of the city.

Al Marri noted that the latest joint project is part of an ongoing partnership between Brand Dubai and the Dubai Municipality to undertake beautification projects to enrich the city’s urban landscape.

His Excellency Dawoud Al Hajri, Director General of the Municipality of Dubai, said: “We are extremely pleased to see young Emirati talent participating in this unique initiative to redesign parks across the Emirate. This joint venture supports the common goal of the Municipality of Dubai and the Dubai brand to encourage the participation of young people in the emirate’s development journey. Through this initiative, we seek to preserve green spaces and enhance them in a way that allows community members to engage more creatively with their environment.

Al Hajri underlined the constant concern of the Municipality of Dubai to work in cooperation with the concerned entities to improve the aesthetic ambience of the city in order to achieve the objectives of the Dubai Urban Master Plan 2040 to make the emirate the destination. world’s most favorite lifestyle.

Shaima Al Suwaidi, City Branding Manager at Brand Dubai, said: “Over the past few weeks we have been working closely with participants to create new designs for the parks and ensure they meet key project objectives. . We have seen their enthusiasm and are extremely proud of the designs they have presented so far. We look forward to working with them in the next phase of the project as they finalize their proposals ahead of the final showcase. “

Members of the project committee who attended the meeting to review the proposals included: Asem Abdulrazzaq Alqassim, Acting Director of the Dubai Municipality’s Executive Planning Department; Aisha Abdulrahim Abualshaweb, Acting Head of the Planning Permits Section of the Municipality of Dubai; Mahra Salem Al Shamsi, Acting Head of the Urban Design Section of the Municipality of Dubai; Ahmed Mohammed Al Marzouqi, Senior Director, Event Operations, DTCM; and Emirati product designer Khalid Alshafar.

Asem Abdulrazzaq Alqassim, Acting Director of the Executive Planning Department of the Municipality of Dubai, said: “The initiative launched in partnership with Brand Dubai is part of the Municipality’s framework of green space development and improvement. community facilities to meet the needs of the community. It also supports the vision of making the city the best place to live in the world, as outlined in the Dubai 2040 Urban Master Plan. We are confident in the capabilities of the participants selected under the public parks overhaul initiative. from Dubai and look forward to seeing their proposals take shape soon. “

Committee members said they were impressed with the quality and excellence demonstrated by the designs, which incorporated environmentally friendly materials and modern and innovative construction methods. They expressed confidence that the final designs will be able to meet the different objectives of the project, which aims to expand green spaces and improve the ambience of the city.

The joint park redesign project undertaken by Brand Dubai and the Dubai Municipality aims to promote sustainable land use and improve community well-being and happiness, two key objectives of the 2040 master plan. of the master plan, green and recreational spaces and dedicated public park areas in Dubai are expected to double in size to meet the expected growth in the number of residents and visitors.


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